CARY, NC - A Cary marketing firm has started a blog to highlight positive events, particularly on the economic front.

Launched by Holy Cow Branding Inc., the blog, called "The Upbeat Sound," includes stories about businesses doing well, personal success stories, and other upbeat news.

"I had been frustrated with all of the negativity about the ‘tough time’ we are going through with our economy. I have tried to stay positive and was inspired to search for optimistic events, which is what compelled me to create The UpBeat Sound,” stated Kim Caroselli, account executive for Holy Cow Branding.

“The blog is a way to link people to all of the promising things that are happening across the country.

"You will find links to success stories, commentary of personal experiences, sound offs acknowledging local businesses that are thriving and other positive stories we come across. We want to take the focus off of the negativity and help everyone appreciate the good.”

The UpBeat Sound can be found at www.theupbeatsound.wordpress.com.